AZAR Legno di Giuseppe Panetta
I’m terribly sorry if you don’t feel like reading this long presentation
right now. If you really don’t, don’t worry: you can skip it and go
straight to see my woodwork. Actually I find it is a right and proper
thing to say something about the history of my workshop and my
ancestors. The name Azar legno (Azar Wood) was first coined by my
father, Antonino Panetta. Az stands for Azienda (Business) and Ar for
Today, there is indeed a high concentration of carpenter’s shops in my town and in the neighbourhood.
My father intended to create a brand of quality which would gather all
the carpenters’ shops, though each standing independent from the others,
and also wanted to submit to the competent authorities the proposal of
making it official and legal what my grandfather unofficially was
already doing, that is the creation of a real school where not only
woodwork would be taught but man could be educated as well. After the
lower secondary school (scuola media) pupils could attend a five-year
high school course where besides the ordinary subjects usually taught in
schools they would have to study wood technology.
I have been working in this nice town since July 1984. I worked on my
own, then with some apprentices, then on my own again and then I got my
own disciples as well. Now I have three workers : Salvatore who’s been
working with me for one year, Valentin for six months, and Nico who now
works full-time after working part-time for three years.
Today my shop is still called “Azar legno” of Giuseppe Panetta, but to
underline its continuity with my ancestors’ activity I added a symbolic
tree with its branches, leaves and wood and a scholar coming close to
it. The latter is a symbol of culture and is there to remind you that
you cannot split culture from practice if you really want to make art.
The Latin words “non solus” (not only) on a fluttering banner means not
only woodwork but also art, research, tradition and innovation, solid
wood furniture made to measure, modern or futurist furniture. Human
relationships are very important too: roles are exchanged, so that
anyone can know anything also thanks to the books of art, architecture
and design that I circulate among my workers. I strongly believe that an
efficient business does not need to have firm roles or keep distances
from its workers by reducing them to numbers as the general modern trend
seems to be. So I can fulfil any furniture needs: from the restoration
of antique furniture, the creation of modern, classical, antique
furniture with bas-reliefs and inlays, futurist furniture up to the
particular windows of the line called “Alessandra”, doors, front-doors,
frames and custom-made furnishing items (bookcases, wardrobes, beds,
kitchens, etc.), furniture for interiors and shops, with even the
possibility of our working abroad.
Nico, that I have already introduced, is so young that he could be my son, I named him the heir of my carpenter’s shop… so the 5th and the 6th generations are working together to continue the Italian artistic tradition.
I am sorry about my long presentation but I could not avoid it from being so long as I like being fully clear and honest with my potential customers who I think should always be treated with the care they deserve.
To the subliminal messages of modern advertising I prefer clearness.